Heart label
The heart label indicates that the product or food portion in question is a healthier alternative. By choosing Heart Label products, you can make small, health-friendly changes to your diet without having to read the labels or read the nutritional information. A heart label product is the healthier choice in its category. The Heart Label is awarded to products with a good quality of fat, i.e. soft, moderate levels of salt and sugar, and a good amount of fibre. The heart label scheme is based on product groups, of which there are more than 50 in total. Each product group has its own nutritional criteria, which address issues relevant to health and nutrition. The criteria are based on scientific nutrition knowledge, dietary recommendations and are continuously developed by an impartial group of experts as science and dietary choices evolve. The Heart Label is a registered EU nutrition claim and is the only symbol in Finland that indicates the nutritional quality of a product. The heart label is not printed on packaging by feel, but food manufacturers apply to an independent panel of experts for permission to use the label. You can get a licence if the product meets the criteria for your product group. Applying for the heart label is voluntary. There is a fee for the use of the heart label. The scheme is non-profit and contributions are used to maintain the scheme and to market the Sydänmerkki products. A food company cannot buy a brand for its product. You have to apply for the heart label and you can only get it if the product meets the nutritional criteria for your product group.